Local ranking factors study finds reviews, organic SEO best practices boost local visibility

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth detailed examination. LocalSEO Guide, together with the University of California, Irvine, and PlacesScout, looked at “200+ factors over 100,000 local businesses” in 150 cities to determine variables correlated with ranking in Google’s local results. The basic conclusions of the study are that: (1) organic ranking factors (e.g., links, keywords, anchor text, etc.) boost local visibility; and (2) reviews are critical. The study argues that “local and organic search algorithms are still highly interconnected.” It adds that while Google is trying to include unique variables in the local algorithm, “traditional organic SEO tactics” are effective to rank locally. Google My Business Reviews are an explicit…
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Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] When you're selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn't obstructed by your profile photo? And what's the difference between shared link thumbnails, or in-stream photos -- are the dimensions different for those? As it turns out, sizing images correctly for social media is no simple task. Even just for Facebook marketing, photo dimensions vary according to where and how it's shared -- from cover photos, to timeline images, to profile pictures. But if you're looking for a detailed guide on social media image sizes, you're in luck -- this infographic from Spredfast has you covered. It's a valuable resource to keep on-hand for…
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SearchCap: Local ranking factors, keyword bidding & more

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local ranking factors study finds reviews, organic SEO best practices boost local visibilityNov 10, 2017 by Greg Sterling This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine. Are you changing keyword bids too often?Nov 10, 2017 by Ted Ives It’s great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. Search in Pics: Google top contributor summit, nautilus door lock & Android security figurineNov 10, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled…
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10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] I'm obsessed with fall and I don't care who knows it. Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented-candle, and ask Alexa to turn up the "Spooky Sounds," because fall is here and I am here for it. Brands also love fall. It gives them the chance to use all those skeleton puns they've been eagerly saving up (I would make a skeleton joke here, but you wouldn't find it very humerus.), and send us lots of emails with "More treats less tricks!" in the subject line. This month's ad round-up isn't all spooky and pumpkin-based (for the sake of your sanity), but it does feature some clever spins on traditional Halloween marketing, as well as some creative print ads and tear-jerkers. Read on to see…
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