Adding Content Before Subscription Checkout Increases Product Revenue 38%

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Adding content to a process that leads to revenue for a company seems like a bad idea — particularly when that process is already five steps long. But for iReach (at the time, a division of PRNewswire) the decision to add content led to a 31% increase in conversion and a 38% increase in product revenue. The Control Checkout Process Here’s the control entry page: Click on images to enlarge   Here’s an example of the following five cart pages in the control process: In the data, it appeared that many people were exiting the process due to confusion and a lack of information. After studying customer service inquiries, it was clear that there were many questions potential customers had that were not being answered in the process. The…
Read More

Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing Channel Snapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts [youtube https://www.youtube.com/watch?v=XDBgoUpfKcA?rel=0] LinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging A feature allowing the use of animated GIF images has begun rolling out to LinkedIn users, the latest in a series of changes to add more fun to the business-oriented social platform. AdWeek Google, Others Cut Into Facebook Share Of Consumer Time Google’s properties including YouTube have grown more popular among U.S. adults than Facebook, with both taking up a greater share of consumer time than the properties of Verizon,…
Read More

How To Reach Out To Influencers So That They Can’t Say No

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] If you’re a small fish in the massive ocean of online marketers, chances are you probably have a lot of difficulty getting your voice heard. Sometimes it may seem that despite all the effort and time you put into creating “great content,” it never really seems to make an impact. How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros, and finally swim with the sharks? Your best bet is to ride along on the coattails of those influencers. Before you get frustrated in disbelief and close this... The post How To Reach Out To Influencers So That They Can’t Say No appeared first on The Daily Egg. [ad_2] Source link قالب وردپرس
Read More

Do marketers really want to be data scientists?

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers if feels like the customer's expectations just keep on rising. In such a complex business environment a sophisticated approach to data is the key to success. Increasingly, however, CMOs hear from software vendors, analysts, and the business press that it is not enough to be a great marketer these days. In an era of data-driven marketing, they now need to be a data scientist as well. It is worth asking, whether that is really true or even practical. Look around you at your peers in the marketing department. The reality is that your creative director needs more freedom to create. They don’t really need to program in Python or R.…
Read More

Join Us for a Live Workshop on Modern Email Marketing

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for Read More... The post Join Us for a Live Workshop on Modern Email Marketing appeared first on Copyblogger. [ad_2] Source link قالب وردپرس
Read More

Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases appeared first on Marketing Land. Please visit Marketing Land for the full article. [ad_2] Source link قالب وردپرس
Read More

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention. Namely, Facebook has started taking steps to change the Organic Reach of pages on their platform. And that has some implications for everyone. It doesn’t matter if your Facebook Page shares memes, connects a community, or is a landing page for your brand. You’re going to see some changes, and chances are they will come sooner rather than later. To help cut through the clutter and keep a clear picture of the path ahead, I’m going to lay out…
Read More

How to Calculate Your Business’s Break Even Point

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] You've heard the term "break even." It's a popular way to describe a time when you spent exactly as much money as you made. "We gambled $200 at the casino and won $200, so we broke even." But in a business context, it's not that simple. Your break even point doesn't just happen in Vegas, and needs to be constantly recalculated for you to turn a profit in the long term. Here's how to find it. Find Your Contribution Margin Recently, I explained how a business calculates its contribution margin -- the amount (ideally in the form of a percentage) that your revenue from sales exceeds your variable costs to develop the product. There are two reasons you should care about this figure. First, your contribution margin deliberately leaves…
Read More