Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Most sites that teach digital business and marketing have absolutist prescriptions. “You must do this.” “You must never do that.” But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online. On Monday, Stefanie Read More... The post Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing appeared first on Copyblogger. [ad_2] Source link قالب وردپرس
Read More

Google Marketing Live: An Advertiser’s Take on the Highlights

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early). Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about…
Read More

Content Tips to Help Your Professional Services Business Stand Out

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Content Tips to Help Your Professional Services Business Stand Out written by John Jantsch read more at Duct Tape Marketing Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is that they don’t offer tangible products to their customers, but rather, knowledge-based services instead. People in this line of work are essentially selling relationships with a promised outcome, often making it difficult to prove their value. Additionally, these businesses are often inundated with competitors fighting for their audience’s attention. Those in professional services know all too well how hard it can be to separate themselves from the crowd…but it can be done. My recommendation? Start with content. Content is essentially the air of marketing these days. Without it, your…
Read More

CMWorld Interview: Gartner’s Heather Pemberton Levy Shares How Story First Marketing Drives Success

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] While digging through data and market research, it can be easy to get lost in the numbers. But when assessing these insights, what really matters is the stories they tell. This is a key point of emphasis for Gartner, and specifically its Smarter with Gartner content platform, which adds context and substance to trends surfaced by the research firm’s findings. So it is quite fitting that Heather Pemberton Levy, who helps guide Gartner’s strategic direction as VP of Content Marketing, champions the “Story Comes First” method. This concept served as a framework for her 2016 book, Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience, and will also be in play during her workshop at Content Marketing World, entitled “From 0 to 60:…
Read More

Poor Sales? Maybe You Need a Website Redesign: Here’s How

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Did you know that poor web design can hurt conversions and sales? An unattractive site deserves a website redesign. No matter what your company size or industry is, though, it’s crucial that you take a strategic approach to your website redesign. Know what isn’t working, what does currently work, and what goals you wish to achieve. Otherwise, how will you take advantage of your existing web traffic? Worse, what happens if your web design is causing people to avoid visiting your site at all? Let’s look at some of my favorite techniques for creating a website redesign strategy and implementing...The post Poor Sales? Maybe You Need a Website Redesign: Here’s How appeared first on The Daily Egg. [ad_2] Source link قالب وردپرس
Read More

Customer Journey Mapping: The Cornerstone of Cross-Channel Marketing

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Marketers understand the key to successful business is cross-channel marketing as it makes it easy for customers to complete any desired activity on whatever medium they are most comfortable with. However, the actual implementation of cross-channel marketing is a different story. In fact, for many, communications are still siloed and these brands are missing out on a 43x uplift in marketing performance and lead generation from cross-marketing efforts.  The latest Eloqua Customer User Forum tackled this very subject, hearing from Oracle Marketing Cloud experts on how to successfully expand cross-channel marketing to drive real results. Kim Barlow, director of strategic & analytical services EMEA, opened the day by discussing why cross-channel marketing is just as important for B2B brands as B2C ones. She stressed that “the success of a…
Read More

Bring the Edge to the Center and the Center to the Edge

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] If you’ve known me for a while, maybe you’re wondering, “What’s Chris up to right now? Why is he talking about stuff like AI, blockchain, chatbots, and the IoT?” I know. It feels weird, because maybe you have me categorized wrong like lots of people do. Maybe you thought I was supposed to talk about tweets and emails forever, as if they were ever the goal and not just the delivery mechanism. Not going to happen.Continue ReadingThe post Bring the Edge to the Center and the Center to the Edge appeared first on chrisbrogan.com. [ad_2] Source link قالب وردپرس
Read More

Instagram expands Collection ads & Shopping Bag icon for Stories to all brands

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] In June, Instagram began letting a select number of advertisers include the Shopping Bag icon e-commerce feature in their Stories on the app. The post Instagram expands Collection ads & Shopping Bag icon for Stories to all brands appeared first on Marketing Land. Please visit Marketing Land for the full article. [ad_2] Source link قالب وردپرس
Read More