Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that are 30,000 words? What’s funny is, I have done it all. I’ve even tested out adding custom images and illustrations to these in-depth articles to see if that helps. And of course, I tested if having one super long page with tens of thousands of words or having multiple pages with 4,000 or 5,000 words is better. So, what do you think? How in-depth should your content be? Well, let’s first…
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17 Truly Inspiring Company Vision and Mission Statement Examples

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Mission Statement Examples Life is Good: To spread the power of optimism. sweetgreen: To inspire healthier communities by connecting people to real food. Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. American Express: We work hard every day to make American Express the world's most respected service brand. Warby Parker: To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. InvisionApp: Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity. Honest Tea: To create and promote great-tasting, healthy, organic beverages. IKEA: To create a better everyday life for the many people. Nordstrom: To give customers the most compelling shopping experience possible. Cradles to Crayons: Provides children…
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5 Types of Audience Members You Can Safely Ignore

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] It takes a certain amount of strength to be an audience-focused content creator. It’s not for the faint of heart. Because when you know your audience is the source of all good things for your business, you open yourself up to receive a lot of opinions. But sometimes those opinions can also weaken the energy Read More... The post 5 Types of Audience Members You Can Safely Ignore appeared first on Copyblogger. [ad_2] Source link قالب وردپرس
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Ranking in Search in 2018: A Q&A With SEO Pros Rob Bucci and Cyrus Shepard

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] If Benjamin Franklin were alive today, he’d say there are only three things certain in life: death, taxes, and Google changes. As search behaviour evolves and machines get smarter, Google naturally adjusts what it serves up. And these changes are often quick enough to feel a bit overwhelming (we’re right there with ya)! But in light of information we have about what Google actually values these days, we have more to work with than ever before. If we know how to execute. Two people who know a lot about Google’s ranking factors are Rob Bucci, CEO of STAT Search Analytics and Cyrus Shepard, Partner at Zyppy and former Head of SEO and Content Development at Moz. Both speakers at this August’s Call to Action Conference, they’re bona fide search…
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Weekend Favs July 7

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Weekend Favs July 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. SEO Writing Assistant by SEMrush – Content optimization on the go. Listen Notes – Search (almost) all podcasts & episodes in the world. Outbound Apps by Intercom – Encourage leads and users to take action with targeted email, push, and in-app messages triggered by time or behavior. These are my…
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Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] We recently published median conversion rates for 25 ecommerce product categories in MarketingSherpa (MarketingExperiments’ sister publication). That answers the first question most marketers have — how are my conversion rates compared to my competitors? But the quick second question should be — how do I improve my conversion rates? To tackle that topic, we look back at the original research that informed those benchmark conversion rates — The MarketingSherpa E-commerce Benchmark Study. In the study, we asked for quantitative information, like average conversion rates. But we also had free response fields where marketers could enter qualitative information as well. In this article, we’ll go through some of that qualitative information, along with resources to help you put it into practice.   Tip #1: Conversion rate improvements are a continual…
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Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] [one-sixth-first][/one-sixth-first][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth] Google announces Google Marketing Platform Partners program Google has been busy consolidating and refreshing its marketing partner offerings, with individuals, companies, and sales partners on its new approved-training list, combining Google Analytics Certified Partners and DoubleClick Certified Marketing Partners. MarTech Today [embed]https://youtu.be/la8PrRl7bVw[/embed] Facebook trials subscription tool to appease Instant Article publishers On the heels of Facebook's recent subscription Groups announcement, could the news that the social media giant is also testing subscription-based Instant Article signal a shift that digital marketers will need to adjust to? The Drum Forrester issues first Wave report on Experience Optimization "The Forrester Wave: Experience Optimization Platforms" report examining the continued consolidation of online testing, behavioral targeting, and recommendation practices in experience optimization, with Adobe garnering top marks. MarTech Today Facebook starts showing all…
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Engagement: The Key to an Effective ABM Strategy

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Where customers once purchased, they now subscribe and consume. Where the technology was the main priority, now customer service is just as important. And where purchasing technology was a matter of trusting your CIO to make the right call, now line of business leaders conduct their own research to ensure their needs are met.   Map these changes to life in a "strategic account," and you get three distinct phases of a customer journey. During the first stage, prospective buyers conduct research in a professional community. Advice and stories are exchanged and the buyer can research solutions to their problems. For example: CFOs talk with peers about finance transformation; CTOs and CDOs share ideas on how to drive innovation, and CMOs swap notes on modern marketing best practices. Jump to the last phase…
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