I spent my New Year's Eve at a local restaurant PACKED to capacity with diners at a very high price per head.
Here's what may interest you. I am friends with the owner. This time last year he had no real internet presence. This year follows a few simple guidelines from me he's beginning to dominate the search engines for his local geographic search terms. And this New Year's Eve not only did he pack his restaurant to capacity he had so many calls from his website he could have booked every table TWICE over.
We talk a lot about selling ebooks and information products online but I'm looking at both business models and I can tell you geographic marketing of local brick and mortar businesses is easier … competition is low and the potential for profit is awful.
Best of all the market is so HUMONGOUS that EVERY marketer on the internet could have been actively working with 10-20 businesses in his local area and it would not even be a blip on the Google landscape. You can make money from this in several ways.
All you need is some basic SEO knowledge (how to use long tail keywords and get backlinks will do it) and some knowledge of how to get a web page online.
1. Charge a consulting fee for helping local business owners optimize what they're doing so they top the search engines for terms like "East Brooklyn Coffee Shop".
And show them how to turn that traffic into subscribers and buyers (here's a tip … give away free gifts from the website and use calling a live phone number as a call to action).
2. You can charge for setting up and / or running websites for local businesses.
This is a huge money spinner with many companies paying $ 5,000 to $ 20,000 plus to get a website up plus monthly hosting fees. And the websites they pay for rarely produce real sales. You can charge an upfront fee plus an ingoing fee to set up a website and add content on a regular basis optimizing the site and whatever offers the business is currently running.
It is VERY, VERY easy to get even a small business owner to write you a check for $ 1,000 to $ 5,000.
Let's say you just talk to a local business owner without a website and offer to set one up for $ 1,500 plus $ 50 a month. I would never work that cheap but this is a no brainer for a business owner if you can demonstrate you have a website online that looks anything like decent. And it just so easy to get business owners on board.
I've found in the last couple of years I have to be very careful how I talk to business owners when I'm out and about because 15 minutes into a conversation with me they're so excited they want to give me money for making over their website and I just do not have the time for it!
What am I telling these guys?
Nothing you can not find on a forum like the Warrior Internet Marketing forum … target long tail keywords … get multiple keyword phrases to the top of Google … one phrase per page. Have a call to action on every page. Capture email subscribers and follow up with them (even while you're sleeping).
You get the idea. This is really old hat to internet marketers but it straight out blows a business man's mind. Remember he has not heard it before. To test out if what I'm telling you is true just go to any privately owned local business where the owner works there himself. Maybe buy something or just have a chat to the owner.
Ask him "Do you have a website? Are you getting any sales from your website?"
And then just start telling him everything you know about how he could be getting to the top of the search engines and getting real customers calling him and coming in off the website. How he could be following up with customers and prospects automatically online, preselling them etc etc. All the golden information you've learned online.
Once you've established what a great website is worth to him offer to do it all for him at $ 1,500, $ 3,000, $ 5,000 or more. And see what happens.