Have Consumers Bought Into Bots? A Look At The Current State Of Chatbots

Blog, Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Remember when Microsoft CEO Satya Nadella famously proclaimed back in early 2016 that “bots are the new apps”? Well, it looks like that prediction is finally starting to come true. In mid-2016, there were approximately 11,000 Facebook Messenger bots. A year later, there were approximately 100,000 bots. If that’s not exponential growth, then what is? The Problem of Too Many Bots There’s just one problem, however, and it has to do with discoverability. How, exactly, are you supposed to find and use those 100,000 bots? For example, did you know that Starbucks has a Facebook Messenger bot to make the coffee-buying experience even more enjoyable? Oh, you did? Well, then, did you know that upscale fashion brand Burberry has a bot? Or that Sephora has a bot for makeup tutorials? Or that…
Read More
How to transfer insights from search to social campaigns

How to transfer insights from search to social campaigns

Blog
[ad_1] When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your marketing efforts and optimize each channel with insights you wouldn’t get by keeping things in silos. Search is all about capturing those who have intent related to what you’re selling. Extrapolating and recognizing the audiences expressing that intent should be your goal when it comes to gathering search engine marketing (SEM) learnings. This article covers some of the easiest ways to gather learnings from SEM and leverage them in paid social. Pull demographic data As you run your search campaigns and collect significant data, you should pull in insights on gender, age, household income, and…
Read More

7 Ways to Make Money Online For Free

Affiliate Marketing Tips, Blog, Home Business Tips, Internet Marketing Tips, Make Money Online
[ad_1] There's no super secret formula to making money on the internet. If you really want to make money online, then what you have to do is choose a particular technique and then stick to it. Although some techniques border on marketing techniques, they are also business models. Follow the rules for each of these business models, and you may begin approaching an income in as little as a few hours. 1. Affiliate Marketing This business style has a lot of advantages. You do not need to do any customer service, create your own products, or even build a website if you do not want to. With a little creativity, you may market these programs just about any way that you want, and you may even make money giving away…
Read More
Pew: Social media still growing in emerging markets but stalled elsewhere

Pew: Social media still growing in emerging markets but stalled elsewhere

Blog
[ad_1] Facebook founder Mark Zuckerberg’s (so far) five-year project to expand access to the Internet in emerging markets makes plenty of business sense when you look at the latest report by the Pew Research Center — which shows social media use has plateaued across developed markets but continues to rise in the developing world. In 2015-16, roughly four-in-ten adults across the emerging nations surveyed by Pew said they used social networking sites, and as of 2017, a majority (53%) use social media. Whereas, over the same period, social media use has generally been flat in many of the advanced economies surveyed. Internet use and smartphone ownership have also stayed level in developed markets over the same period vs rising in emerging economies. Pew polled more than 40,000 respondents in 37 countries over a…
Read More