Research finds B2B audiences discover content through search

Research finds B2B audiences discover content through search

Blog, Content Marketing, SEO
[ad_1] Clutch’s survey of 384 consumers of online business content found that 87% of respondents frequently encounter business content using search engines, slightly more than the 85% who find business content through social media and 75% who encounter content most frequently on company websites.   The study indicates that B2B audiences are avid consumers of business content online and use content to inform their purchasing decisions.   By optimizing content for SEO and for their target customers, companies can engage B2B audiences online and work to transition them through their sales funnel to conversion.    B2B audiences consume content frequently and according to their purchasing intent   Clutch’s survey supports industry research that B2B customers extensively research companies and products online as part of their purchasing process.    The survey found that 88% of B2B audiences consume business content…
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