Link reclamation: A practical guide for turning unlinked brand mentions into links

Link reclamation: A practical guide for turning unlinked brand mentions into links

Blog, Content Marketing, SEO
[ad_1] Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all. At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect? Or is there a process you can follow to at least try to get a link added in? Sadly, unlinked brand mentions are one of the biggest challenges when building links through content marketing and digital PR. It’s more common than many link builders would like to admit. But, seeing a link added in to an article after it’s been published can be easier to achieve than many assume. You just need to know when it’s right to ask for…
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Detecting Link Manipulation and Spam with Domain Authority

Detecting Link Manipulation and Spam with Domain Authority

Blog, Content Marketing, SEO
[ad_1] Posted by rjonesx.Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was a consumer of the API, lacking access to deeper metrics, measurements, and methodologies to identify anomalies in backlink profiles. We used these techniques in spotting backlink manipulation with tools like Remove'em and Penguin Risk, but they were always handicapped by the limitations of consumer facing APIs. Moreover, they didn't scale. It is one thing to collect all the backlinks for a site, even a large site, and judge every individual link for…
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How customer-obsessed brands are pulling ahead in the emotion economy

How customer-obsessed brands are pulling ahead in the emotion economy

Blog, Conversion Rate Optimization, Internet Marketing Tips
[ad_1] When Emily Weiss launched her beauty blog Into the Gloss back in 2010, it was because she wanted a platform...Read blog postabout:How customer-obsessed brands are pulling ahead in the emotion economy The post How customer-obsessed brands are pulling ahead in the emotion economy appeared first on WiderFunnel Conversion Optimization. [ad_2] Source link
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Google Ads 2019: What to look out for

Google Ads 2019: What to look out for

Blog, Content Marketing, SEO
[ad_1] 2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms. New interface – according to Google is faster and easier to use than the previous interface and includes more features to reach your advertising goals. However, 2019 is promising to be an even better year as advertisers take full advantage of the previous years changes and the new ones that are to be released: 15 seconds non-skippable video ads Advertisers running TrueView in-stream Ads on YouTube can now benefit from 15 second non-skippable video ads. This has only been available to advertisers…
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