How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]

How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]

Blog, Content Marketing, SEO
[ad_1] Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people--and so create new business opportunities. Read the full article at MarketingProfs [ad_2] Source link
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Robots.txt best practice guide + examples

Robots.txt best practice guide + examples

Blog, Content Marketing, SEO
[ad_1] The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. But nonetheless, a robots.txt file is an important part of any SEO’s toolset, whether or not you are just starting out in the industry or you are a chiseled SEO veteran. What is a robots.txt file? A robots.txt file can be used for for a variety of things, from letting search engines know where to go to locate your sites sitemap to telling them which pages to crawl and not crawl as well as being a great tool for managing your sites crawl budget. You might be asking yourself “wait a minute, what is crawl budget?” Well crawl budget is what what Google uses to effectively crawl and index your sites pages. As…
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SEO Is a Means to an End: How Do You Prove Your Value to Clients?

SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Blog, Content Marketing, SEO
[ad_1] Posted by KameronJenkins“Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren’t satisfied. Where’s the disconnect? The value of SEO in today’s search landscape You don’t have to convince SEOs that their work is valuable. We know full well how our work benefits our clients’ websites. Our attention on crawling and indexing ensures that search engine bots crawl all our clients’ important pages, that they’re not wasting time on any unimportant…
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Eight tools you need for backlink generation

Eight tools you need for backlink generation

Blog, Content Marketing, SEO
[ad_1] So you’ve created your website, following all the recommended SEO best practices. That means you’ve included valuable, relevant keywords on your pages, made it mobile friendly and even started a blog that you’re updating frequently with original, relevant content. But despite your best efforts, you’re not seeing as much traffic as you’d like, and your site is still ranking too low on Google’s Search Engine Results Page (SERP). It could be that your site is missing just one thing: backlinks. Backlinks are links from another website that point to your website. Getting backlinks from websites with high domain authority that are relevant to your niche will help you rank higher on Google searches and grab your audience’s attention. Why is there such an emphasis on backlinks? Google’s Search Engine Results Page (SERP)…
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Win That Pitch: How SEO Agencies Can Land New Business

Win That Pitch: How SEO Agencies Can Land New Business

Blog, Content Marketing, SEO
[ad_1] Posted by TheMozTeamIf you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. So how do you attract these companies and provide them with next-level SEO? By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day. Here are just four ways you can leverage STAT to lock down new business.  1. Arm yourself with intel before you pitch  The best way to win over a potential client is to walk into a pitch already aware of the challenges and opportunities in their online space. In other words: come armed with intel. To get a lay of their search…
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