How to automate yourself to success in PPC

How to automate yourself to success in PPC

Blog, Content Marketing, SEO
[ad_1] Here are some ways you can get automation to play nice and to drive your KPIs in a controlled and accountable way. Learn how to automate yourself to success in PPC. Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to disappear entirely. However, Google, in particular, have been investing massive sums in machine learning so as to reduce marketers’ reliance on human management of campaigns. Whilst we’re in this hybrid stage (a little like where we’re at with self-driving cars) it pays to not entirely reject automation. Also, with the gradual takeover of Google Ads’ new UI, some legacy bid rules setups will be changed or removed. So getting accustomed to the more AI-style…
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Grand Theft Content: Steal These 6 Ideas From Award Finalists

Grand Theft Content: Steal These 6 Ideas From Award Finalists

Blog, Content Marketing, SEO
[ad_1] So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When it came time to offer up our latest batch of ideas to steal, I found it hard to pick just one from each. But I made myself do it. I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between. Now I hope you steal at least one of these ideas – and then make it grand for your brand. 1. Use established channels to support experiments on new ones Stolen from: Evan Parker, NASCAR When NASCAR’s content…
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Google Activity Cards: Inviting users to be better connected with their past search activity

Google Activity Cards: Inviting users to be better connected with their past search activity

Blog, Content Marketing, SEO
[ad_1] The latest tweak to Google’s search results which lets us browse, save, and delete results from similar searches we’ve made before is the next step in the company’s journey toward making the SERPs even more intuitive, tailored, and useful. Access to our respective search histories is not a new Google feature. Each of us can – if we have a Google account – simply click Settings > History, and from there browse, search for, or delete any past searches we want to. The launch of Google’s new activity cards on January 9th appears to be building on the principle of giving the user more control. So what functionality do they offer? And what are their implications for transparency, SEO and how we move around online? What are Google activity…
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How to Get More From Your Livestream After the Broadcast

How to Get More From Your Livestream After the Broadcast

Blog, Content Marketing, SEO
[ad_1] Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. @Livestream @NYMag survey Click To Tweet Consumers are naturally drawn to live video because it offers immediate real-time insight in a way that text and image cannot achieve. And companies love it because it gives them a chance to humanize their brand. However, it’s not over once you stop filming. Video content – live or not – is a valuable asset for any brand. That’s why I’ll show you…
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The Worst SEO Mistake You Can Make: Ignoring Content Distribution

The Worst SEO Mistake You Can Make: Ignoring Content Distribution

Blog, Content Marketing, SEO
[ad_1] Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about ... Read the full article at MarketingProfs [ad_2] Source link
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