Individuals and families around the country often attempt to sell their properties on their own. While many are successful in their endeavors, there are just as many if not more that are unsuccessful in their attempts to sell. During this housing market, real estate professionals who leverage the available marketing opportunities are financially successful. One effective marketing method is to use real estate letters to market to for sale by owner properties.
Create a Letter
The first step in leveraging this marketing strategy is to create or utilize letters that show the benefits of hiring a real estate professional over trying to sell a property on your own. Providing information, compiling success stories and data are effective in creating a powerful real estate letter for this market. Appeal to the audience in which you are marketing to and be sure to include a clear call to action so that your leads know what step you are asking them to take, and how to take it. Include all of your relevant contact information in the letter, including full name, company name, phone number, business address, email address and company Web site. Make it easy for the prospect to reach you.
One letter is not often effective at converting these for sale by owners into clients. Develop or utilize a real estate letter marketing plan that will drip these leads over several weeks or months. It is important to get your name and company name in front of these leads as many times as possible during the initial sales cycle, as you never know when the prospect will become an active lead. And, you can be assured that there are other real estate professionals also sending marketing material towards the direction of these prospects.
Many for sale by owner prospects can be converted into clients if they are effectively markeded to. One proven method of marketing to this demographic is the use of real estate letters. Develop a letter campaign, implement it successfully and ensure that you follow up in order to generate the levels of success that you are seeking in this campaign.