When most people think of Internet marketing, they think solely of websites. Are they right or wrong? Well both. While websites are a key component of Internet marketing and in many cases are the only Internet marketing tool businesses use, they are not the "be all, end all". They are not required for Internet marketing. However, I do highly recommend them as they are best suited to sit at the core of your Internet marketing plan, the hub so to speak, but that's a topic for another conversation.
So here are 7 killer Internet marketing tools that you can implement on a shoestring budget without having to have a website of your own:
1. Email Marketing – When properly implemented, there is probably not a quicker, better, and less expensive way to stay in front of your prospects and clients than to leverage the power of email. You can literally touch an unlimited amount of prospects and clients with a single click – how's that for power ?!
2. Blogs – Blogging is a great tool when you would like to step it up a notch and stay in constant contact with your prospects and clients. Some ideas on how to use it might be to post what's new with you or your business, post informative content as a value-add to your clients, or hold and interactive forum with your clients geared towards understanding how to better serve them.
There are a handful of free or low cost blog hosts out there that really make this process simple (eg Blogger and TypePad).
3. Article Marketing – This is a phenomenal approach to bringing notoriety, interest and extremely leads to many types of businesses. It can be used as a major differentiator or value-add on why someone should buy from you instead of your competitors. Whether your clients are local, regional, national or global – articles are portable and usable in all situations – that's part of their charm.
4. eZines – Much like blogs and article marketing, eZines are great way to stay in touch with your prospects on a more scheduled basis. Additionally, they are probably the forerunner in helping you develop a list of prospects to market and sell your wares.
5. Affiliate Programs – Get others promoting and selling for you. This tool can become the equivalent of having both a full blown marketing and sales staff that gets paid on performance. They do not advertise and directly lead to a sale for you, they do not get paid. For the do-it-yourselfers, there are plenty of tools out there to help you set up this type of program. For everyone else, there are excellent service providers out there who can coordinate and manage this process for you (eg Clickbank and Commission Junction).
6. Viral Marketing – Again, a great approach for getting others to promote and help create a buzz about you, your business, your products and / or your services. The best, most genuine way to get this started is by creating raving fans out of your existing clients and then helping them help you spread the word.
7. Public Relations – If I tell you I'm the best at what I do, you'll take it with a grain of salt. Maybe you'll believe me, maybe you will not. However, people tend to believe what they read. So if a reputable publication tells you that I'm the best at what I do, that usually holds more weight and adds instant credibility to me.
Spend some effort here. Become a resource for the press. You help them and they can significantly help you.
I highly recommend you spend some time with these. Explore how you can implement one, some, or all of these Internet marketing tools to help explode your business.
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