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Brand Strategy 101: 7 Essentials for Strong Company Branding

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic. Before you get all hung up on what shade of green to use for your logo or what tone you're going to use when engaging with people on Twitter, you need to step back and take a look at the big picture. What is Brand Strategy? Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand -- the combined components of…
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How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. To help you get started with competitive analysis the right way, we're breaking down everything you'll want to look for below. Download the full competitive analysis kit from HubSpot and Alexa.com here. Every brand can benefit from regular competitor analysis. By performing a competitor analysis, you'll be able to:  Identify gaps in the market Develop new products and services Uncover market trends Market and sell more effectively As you can see, learning any of these four components will lead your…
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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2018

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population). Certainly, email is not dead, but it is getting harder to do well. To that end, HubSpot Postmaster and Email Engineering Director Tom Monaghan has distilled his wisdom into a set of guidelines for email marketing for sustainable growth. Read on…
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Snapchat Use Among Influencers Is Down 33% [New Data]

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] We've been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we've been keeping track of the changing tides of disappearing messages and stories -- and Instagram is the one to beat. The number of Instagram Stories users exploded to 250 million users in just a year, far outpacing Snapchat's 173 million users. Anecdotally, more marketers have said they prefer Instagram Stories, and gradually, social media influencers have stopped flocking to Snapchat in favor of Instagram Stories to connect with their fans in an authentic, unpolished way. MediaKix conducted a six months-long study to confirm if, in fact, Instagram Stories was beating out Snapchat among top social media influencers -- and the results are in. Among other findings, they…
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