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7 of the Best Promotional Product Videos Ever

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince. The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience, and the larger vision of what you're trying to build. Considering the right video can put a product on the map for the first time or reinvigorate a company that has…
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What Is Whitespace? 9 Websites to Inspire Your Web Design

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Empty space is not always wasted space. In fact, when it comes to web design, it's a best practice to give your content a little breathing room. Today's website visitors are content-scanners. They scroll quickly, skim posts, and get distracted by busy layouts trying to accomplish too much. The key to getting your visitors' undivided attention is simplicity -- and that starts with an effective use of whitespace. In this article, we'll take a brief look at why whitespace matters, what it means for conversion-driven web design, and how eight websites are using whitespace to lead their visitors towards the desired action. What Is Whitespace? Whitespace is the negative areas in any composition. It's the unmarked distance between different elements that gives viewers some visual breaks when they process design, minimizing…
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How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Writing is easy. Most people can do it. If you’re reading this, you can write. But can you write well? Does your writing connect with people? Does it engage readers, compelling them down the page? Does your writing inspire action, selling things or services or ideas? If so, you have a potent skill at your disposal: you can command attention, a valuable commodity. More importantly, you can influence free will. David Ogilvy, the creative force behind Ogilvy & Mather, understood this. He respected the potential of good writing. The Memo “The better you write, the higher you will go,” Ogilvy wrote in a memo to his management team. “People who think well, write well.” The note, drafted in 1982, later appeared in The Unpublished David Ogilvy, a collection of…
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