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10 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That's great news for marketers -- right? Not so fast. Even though a majority of marketers believe influencer marketing is a viable tactic, it's still incredibly challenging to report accurately on influencer campaign ROI. In fact, 78% of marketers said that determining the success of influencer marketing campaigns would be a top challenge this year. So even though the tangible benefits of influencer marketing -- follower engagement, driving traffic, and creating more authentic content -- seem clear-cut, there's still…
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Veterans Day Google doodle designed in collaboration with Google's Veteran employee network

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Today’s Google doodle celebrating Veterans Day was designed in partnership with VetNet, a Google employee network made up of Veterans and family members and friends of Veterans. Leading to search results for “Veterans Day,” the doodle highlights the Marines, Coast Guard, Air Force, Navy, and Army by featuring silhouettes of service members donning the uniforms associated with each branch of the military. From the Google Doodle Blog: In 1954, President Eisenhower changed Armistice Day — a holiday honoring WWI veterans — to Veterans Day, a day to honor all American Veterans. The day, which celebrates living U.S. Veterans as opposed to Memorial Day which honors Veterans who have passed, marks a special time of reflection, gratitude, and remembrance. Google’s blog post featuring today’s doodle also point readers to a…
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The 6 Key Marketing Metrics Your CEO Actually Cares About

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Gone are the days of the CMO who isn't fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO) than ever before. But CMOs struggle to find the right metrics that will get them credibility, and show how marketing contributes to the bottom line -- especially when 80% of CEOs don't trust the efforts of their marketing teams. Some of the best marketing metrics look at the total cost of marketing -- including program spend, salaries of the team, and overhead -- and relate those costs to the results you care about: revenue and customer acquisition. Other metrics, like cost per lead, cost per follower, or cost per page view can be useful to look at within a…
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Transcription Crash Course

Transcription Crash Course

Miscellaneous
Featured: Transcription Crash Course Click here to get Transcription Crash Course at discounted price while it's still available... Description: It’s no secret that the fastest way to earn money online is by providing a service. Writers, graphic artists, programmers, web designers, and more are in demand these days. But you don’t have to be the brooding creative type to start your own business. In fact, you don’t have to have any special skills at all. My name is Loretta Oliver, and I’ve been working from home as a general transcriptionist for over seven years. I enjoy being there when my kids need me, not having to beg the boss to give me time off to see a dance recital or softball game, and having the freedom to work when and…
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