Blog

HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges -- technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that everyone was able to participate? Remote meetings are becoming increasingly commonplace. Not everyone you work with is able to sit down in the same room with you. For many of us, most of our meetings now include remote employees or team members from across the globe. That's the trend we started to see at HubSpot. As we expand globally, more and more of our meetings and teams are spread out across our different offices.…
Read More

9 Smart Strategies for Working With Difficult People [Infographic]

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] The intimidators. The slackers. The credit-takers. The "I actually have another favor to ask"-ers. We've all encountered a difficult colleague in some form or another. In fact, experts estimate that between 6o and 80 percent of reported difficulties at work are caused primarily by strained relationships with coworkers. Research shows that getting along with the people you work with is vitally important -- for your company's overall productivity, and your own personal sense of happiness and fulfillment. But working closely in potentially stressful situations doesn't always bring out the best in people, so it's important to know how to address and de-escalate conflicts before they impact your quality of life -- or compromise your job. You can't control how other people act, but you can control how you respond…
Read More

7 Books That Will Help You Develop More Empathy

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] When Brian McGrory, Editor-in-Chief of The Boston Globe, gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor. At night, Brian would answer emails before bed, and it became a daily routine for a few years. He enjoyed his nightly ritual. But when he pictured a young reporter seeing one of his emails at 11 PM, it irked him. Brian didn’t expect his colleagues to reply until the next day. But he realized that once he sent the emails, his reporters would think, “oh crap, my Editor-in-chief just replied to my email!” Then, they’d stop whatever they were doing and spend a ton of time and effort crafting the perfect response.…
Read More

How to Tell if Your Facebook Campaign Was Actually Worth It

Home Business Tips, Internet Marketing Tips, Miscellaneous
[ad_1] As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’ve probably heard these stats before. After all, Facebook is a no-brainer for marketers. And if you’re trying to reach new audiences, you probably know paying for Facebook Ads is a great way to do that. That said, knowing a channel is effective is far different from creating an effective ads strategy for your unique brand. With more and more marketers advertising on Facebook each quarter, its harder than ever to build a strategy that will stand out from your…
Read More